Locations, where to collect data, can be of multiple kinds: places of public interest, museums, theatres, stores, sport facilities, shopping centres, airports, railway stations, meeting halls and many more.

The combination of data and information collected makes it possible to understand the real necessities of the potential customer.

As a result, it is possible to activate conscious and focused marketing actions that, by building a distinctive Customer Experience, are able to increase customer base, customer satisfaction and loyalty.