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© Copyright Dubai Police 2017

Pepper is the face of Dubai Police’s extensive drug awareness campaign that launched in 2017. The widely successful campaign had Pepper serving as a public volunteer and educator, who informed young people about the dangers of drug addiction. Pepper also strongly advocated for public and academic education and the social prevention of drug consumption.

The application that YAS Digital Media (Softec) has created in close collaboration with the Dubai Police’s psychologists contains useful information, grounded on a scientific basis and presented in an approachable way.

The challenge was to find a way to tweak the content depending on different events, locations, and audiences, often by different professional figures who may not have a technical background. For this reason, the app is powered by Orchestra Robotics BMS, which allows modifying its content with an extremely easy and user-friendly interface.

Dubai Police even awarded YAS Digital Media with a special gift to thank YAS Digital Media for the outstanding service that was provided!