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WE CREATE A VIRTUOUS CIRCLE OF DIGITAL KNOWLEDGE, TECHNOLOGY AND THE BEST PRACTICES FROM ALL OVER THE WORLD.

We plant a digital seed that flourishes into a center of excellence in the digital media industry. We establish a world class hub for the entrepreneurial growth of the innovative best practices in UAE.

Our History

YAS Digital Media is a joint venture between YAS Holding LLC. and Italian digital media pioneer Softec Spa. Based in Abu Dhabi, it is a leading digital media company that aims to stimulate the development of local competences with the best contribution of the best world know-how and practices.

Yas Holding LLC. is a well-established diversified leader in developing new investment dimension in the U.A.E through genuine business concepts, state of the art technologies and high-quality products and services. It has partnered with Softec S.p.A, an innovative and experienced Italian digital media firm, to create Yas Digital Media, a leading digital transformation company!

Our Services

Digital Experience
& Service design

We design digital experiences and solutions that assist companies in establishing a loyal and trustworthy relationship with their customers, therefore supporting business and brand fidelity. We focus on a user-centered perspective with an important added value, intended to produce a new digital experience for users.

User research | Concept design | Interaction design | Graphic design | Data visualisation | Content strategy

Digital Strategy
& Communication

We create and evolve the identity and online presence of our clients and reinforce their social dimension. We conceive significant digital experiences to engage users and build a relationship with the brand in a multi-channel domain.

Digital Brand positioning | Engagement | Social Media Strategy | CONTENT PRODUCTION

Solution Building

We consistently develop our digital competences to meet the customers’ requests with tailor-made solutions and state-of-the-art technologies. We provide digital solutions with high added value to satisfy the expectations of the consumers.

Technology strategy | application development | system integration | IT services | digital platforms

Data Management

For more than 20 years we have gathered, analysed and processed the data of the most relevant innovations in the on-line environment to build new opportunities, develop custom solutions, and increase the brand awareness of our clients. Our integrated and multidisciplinary methods will enhance the connection between the brand and the end user.

CRM solutions | Big Data | Analytics